For years, British chocolate company, Cadbury, has distributed their iconic vanilla cream-filled chocolate eggs, incomparable symbols of Easter, all over the world. But why have many chocolate-lovers become enraged over Cadbury’s trend on social media lately?
Many people say that sequels almost never surpass the original, and that’s the same attitude that has been sweeping the nation since Hershey filed a lawsuit against Cadbury last year.
The lawsuit seeks to ban the importation of the company’s indulgent products, such as Flakes, Crunchies, and the classic Dairy Milk chocolate bar, into the USA. Now, the lawsuit is coming to a close, and it looks as if there’s going to be a new non-importation taking effect.
Big businesses care mostly about how much money they make, so Hershey decided to ban British Cadbury products from entering the USA simply out of spiteful competition. Hershey has had the rights to make and sell their own Cadbury novelties in the United States for decades, but after having consumers continuously choose the British chocolate over Hershey’s, they decided that something had to be done.
Those who are passionate chocolate fanatics claim that European chocolate has a superior texture to that of America’s, simply because the fat content is higher. British Cadbury’s recipe says that milk is the most important ingredient, followed by sugar and then cocoa butter. American Cadbury uses sugar the most, then milk.
In taste tests, most people determine which chocolate is made by Hershey because of the brittle, defined, and sugary taste and texture. It’s not bad, but British Cadbury candy boasts its velvety, thick, and rich sweetness — not sugariness.
Many are confused with why there is such a competitive edge when it comes to the candy industry, because in the end, candy is about making consumers happy while enjoying a delicious treat, regardless of what company makes it.
“There’s plenty of chocolate to go around,” Beth Fink ’15 said. “Everybody loves chocolate. People are going to buy it anyway.”
While a defender of the USA’s Cadbury brand would say that both countries’ recipes are almost identical, a die-hard British Cadbury fan would argue that the subtle differences are what separates the good stuff from the imitations.
Strikes, boycotts… Maybe US citizens haven’t gone that far, but that doesn’t mean that some people aren’t seriously upset and outraged by Hershey’s intention of permanently stopping British Cadbury candy from crossing US borders.
When it comes to chocolate, everyone’s entitled to their opinion, but look to history, and evidence of rebellion against non-importation acts may foreshadow what might be coming soon in this war on chocolate.