Black Friday Sales Diminishing, Giving Tuesday Turnout Rising
Black Friday’s turnout this year was not as successful as it has been in previous years.
Sales were down 11% during the four-day holiday weekend compared to what it had been in 2013. This drop could be attributed to consumers generally getting back on their feet after a rough economic time, not seeing a necessity to shop only during significant sales, wanting to avoid the crowded and sometimes violent stores.
The hustle and bustle can overwhelm any customer, so much so, that a customer was even trampled to death at a Walmart in 2012.
Most stores did not open before midnight this year. This change is a more positive change than others, simply because opening earlier would take away from the holiday. Americans are supposed to be celebrating Thanksgiving on Thursday, not Black Friday.
In the true spirit of Thanksgiving, the phenomenon of “Giving Tuesday” swept across the nation.
The celebration began as a small operation by a company called 92nd Street Y, in collaboration with the United Nations organization. This day is, as the company’s website says, “in order to celebrate generosity and to give”.
The donations by global companies spread the word about “Giving Tuesday” and the cause that they are supporting, which compels other people to donate. Over three hundred different organizations receive these donations, including UNICEF and the Case Foundation.
Though “Giving Tuesday” was established in 2012, it has had its largest outreach this year. This year, the hashtag, “#GivingTuesday” trended on Twitter and Facebook.
Several companies promised to donate a certain amount of money for each post made with the hashtag. Donations were also prevalent on a local level: community-based organizations and colleges hopped on the bandwagon and requested donations on Giving Tuesday.
The combination of spending less on Black Friday and the popularity of Giving Tuesday restored my faith in humanity. After giving thanks on Thursday, instead of rushing to grab deals in the span of less than twenty-four hours, people actually gave back to the community as well as people in need.
Let’s keep this going, because after giving thanks, we should help those who did not have as much as us to be thankful for.
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